Nikon’s slogan, “At The Heart Of The Image” will be played up with the “Care To Give” initiative. With the intention to build better lives for the community, Nikon decided against the usual lucky draws and marketing initiatives, in favour of a campaign that will truly benefit people in need.
The “Care To Give” portal offers an exciting, interactive element whereby users can create personalised video messages spliced seamlessly together with clips of children, rather like a patchwork quilt of different adorable children. This video message can then be sent to friends for viewing, and to encourage others to sign up and help the children, whilst enjoying the perks of myPIcturetown.
The recipients of those video messages can also in turn create their very own video messages to send to their friends, sharing the joy of caring and giving. |
Nikon Care to Give